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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Best of all, the new solution is easy to implement and less costly than advertising on FBX. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October.

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. People taking images and uploading them directly to the network. Some of the issues that arise in documenting content...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    But there are challenges associated with choosing a mobile ad tracking solution. However, this is a solution for iOS only. It's difficult to determine which technology to implement because many of the options have trade offs, and support for each...

  5. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Brands are also finding out very quickly that simply cross-training existing customer service teams to act in social is not always the best solution. The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing...

  7. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    A Narrow Solution to a Broad Problem In practice, social may in fact be a narrow solution to what is often a broad problem. A narrow solution to what is often a broad problem. Facebook is reportedly working on vastly improving what has long been...