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  1. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Share: The user has shared something within your app via a social network.

  2. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. For new relationships where the publisher is very particular about what they...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For many brands and advertisers, this means a major re-tweaking of your publisher focus. For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their...

  4. How to Create a Social Media Editorial Calendar

    WordPress Editorial Calendar Plugin: This gives the publisher a “bird’s eye view” of your content that allows you to control your long-term strategy. Today’s editorial calendar takes into account web content, company press releases, blogs, social...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.

  6. Why Search Agencies Should Tune Into the Display Buzz

    Instead of going to each publisher individually, you could go to an ad network and say, “I want to spend $50,000 to reach women aged 24-29 who are also mothers”, and your sales rep would place your ads on sites within their network.