If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to...
A number of brands have already capitalized on the Vine platform by integrating it into their current marketing plans. Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and leading...
It was never intended to be a social media platform. Put that together with the network of acquaintances and inter-entity relationships connected to you, and you'll realize how imaginary your sense of online privacy is.
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
While many companies were at SES to network, the staff at this search platform and data company are no different. She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM.
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. Open Device Identifier Number (ODIN) outlines platform-specific...
Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its self-served ad platform. While the company positions for broader interest in its paid media products, it is expanding the tools and services it...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
The GDN is the most well-known display network given that it is a part of the Google AdWords platform. Maybe they tried some large buys from a demand side platform (DSP) and didn’t see the best ROI? Or maybe they signed on with a self-service DSP...
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. Yahoo said the deal would enable it to expand its network, so that users of its...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he...
The Adhaven platform from 4Info allows you to target individuals on their mobile device by just knowing their physical address. Targeting capabilities in the mobile space are still limited but a recent development by a company called 4Info and...
The 200 million mark may soon become, 300 million, 400 million and so on – and probably quicker than we all think due to factors such as a changing economy, a vast remote workforce, the rise in entrepreneurship, and the opportunities for...
On the GDN, conversion tracking is standard (Google is way, way ahead of Facebook in reporting – and monetization); the price we are willing to pay on the GDN backs into the requirement of CPA, which Google provides, and the platform can therefore...
The recently launched and funded marketing and social engagement platform lets brands better analyze and use the earned media they are generating on Instagram. Instagram’s platform is prime to incentivize user-generated content.
The integration of the YouTube ad platform this year with AdWords was clunky and it currently seems to be hidden behind AdWords so most people don't even know about it. On the right side, we see great opportunity to target Yelp in the Google...
October 11, 2012: Google has released its Play software and media service to the Google TV platform. May 7, 2012: Google+ introduced a site-wide rollout of Hangouts On Air, allowing all social network users to broadcast live.
