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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Ad networks: The most stable element of Russia's advertising market.

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Twitter Ads: Twitter is finally getting serious about advertising.