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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now the social network is planning to crack down on these calls to action, calling the practice "like-baiting. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Ad networks: The most stable element of Russia's advertising market.

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: Twitter Ads: Twitter is finally getting serious about advertising.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. Then, use Facebook advertising to re-engage the...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80...

  7. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    What it found was a close race in terms of social network adoption amongst Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and Vine; however, one network shined most in the area of referral traffic and perceived value: Facebook.