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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By going to Traffic Sources > Social > Network Referrals, you can see referral data from Pinterest. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Finally, one really awesome thing about search retargeting is that people in certain audience segments can be excluded from seeing ads in the search network. After a bit of technical wizardry (because I needed my account rep's assistance to get...