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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of August, Contributor.Yahoo.com closes. In an effort to focus on developing some of its more popular products, Yahoo has decided to...

  4. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute...