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  1. How to Build Your First Content Marketing Strategy

    Take stock of your web copy and recent social media content. Think about doing some market research to help get a better understanding of customer needs. Sites with unsavory linking practices, sub-par content, and no social media signals, are...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos However, integration continues to be a problem, especially across organizations with a global market presence online. Most global organizations have established unique intra-departmental processes and alliances...

  3. Advanced Search Operator Tactics

    Image Credit: 123RF Stock Photos How to Be Awesome With It: The commands mentioned above are a great way to find articles about specific topics to build a potential list of prospects to market to. By that, I mean the art of doing SEO stripped down...

  4. Get the Picture: Brands Use Instagram for Visual Marketing

    Curate a set of brand visuals instead of using the tired old stock images or build up images to share on other social networks. Images are the most shared medium on most social networks, yet many businesses have few images, or they use boring stock...