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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. Businesses that understand this will win," writes Jason Spero, head of global mobile sales...

  5. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. When you're creating your content strategy, try to think ahead about what kinds of questions your clients...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The way my agency tackled the drop for the voucher site involved hemorrhaging the bad content pages from the overall strategy, despite being painfully aware of how much traffic the site could lose. One problem is that users will typically upload...