Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. We should take the strategy that worked domestically and roll it out to our additional countries.
That's why SES New York will feature a "Focus Latino" track on Wednesday, March 23, 2011. The Focus Latino track will kick off with a keynote address by Mark Lopez, Head of U.S. That will be followed by four sessions featuring experts from many of...
The number of Latino-owned businesses grew by 31 percent from 1997 to 2002 – a rate that is three times the national average. One site that Maria cited as doing a very good job is MSN Latino. One strategy for maximum reach is to offer a Web site...
I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...
In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Are you considering commissioning Latinos and owners of Web sites popular with the...
SearchDay: July 18, 2007 ===Planning your Search Strategy for the Latino Market SearchDay: July 12, 2007 ===Opportunities in the Latino Search Market SearchDay: July 17, 2007 ===Challenges of the Latino Search Market
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...
Francis Petty, Online Marketing Manager of LaNacion S.A.offers his company's keyword research strategy for effectively reaching the Latino market: In this segment we present recommended preparation strategies by established search marketing...
This all means that search marketers can't put their marketing strategy on just one search space if they're going to effectively reach and convert Latino audiences. We've covered the opportunities in the Latino search market, and the explosive...
If you want to explore new search marketing opportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.
We caught up with Matt after his presentation at SES Latino 2007, where he shared more of his experiences on what he calls the "tremendous opportunity" of the Latino search market, and its complexities.
Nacho says that what keeps him up at night worrying about the US Hispanic and the Latin American markets is: If Latino-focused ad agencies merely add SEM or any other Internet-based programs to their list of services as if it were just an SKU and...
