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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword...

  2. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Not only are all of these questions part of putting together a solid marketing strategy...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But mobile devices have ushered in a whole new set of search challenges in the form of apps, forcing SEO professionals to diversify their search strategy beyond the browser. All the SEO basics matter here in terms of getting your branded content...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide.

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    We should take the strategy that worked domestically and roll it out to our additional countries. We have an effective link building strategy domestically. Domestically, mobile search may not be a significant enough market to warrant investment...

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. However, integration continues to be a problem, especially across organizations with a global market presence online.

  8. Going Global: Localize Your Message for Holiday Retail Traffic

    But without creating a strategy for localizing brand messages to these markets, retailers put these benefits at risk. In addition to launching the German online store, Debenhams took other approaches to grow its multi-channel strategy.