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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. By exploring the source links, we've been able to see the news coverage in context and understand something of...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  4. SEO vs. SEM Timelines: A Medical Analogy

    The inconsistency throws everything off and makes it difficult to determine if the prescription (or strategy) was really working. Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...