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  1. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first-moving") significant occupant of a market segment.

  2. Small Business Social Media: 3 Tips to Get Started

    Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical market, and Pinterest is good in a homemaking/food/homegoods/fashion market. Creating content that someone wants to share via Facebook...

  3. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Is there a need for what I plan to create within my market? Does this piece of content offer something my target market can’t...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    It's no wonder that people, even those actively working to market in this space might have a negative opinion of Facebook Pages/Advertising. Although the testing from this company is far from done, I wanted to share how you might approach making...