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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  2. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    Their 26 percent search market share can’t be all wrong. Ask Speakers Jason Dailey and Brian Utter of Microsoft. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing...

  3. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. That has improved Yahoo's revenues and profits but, more importantly, it suggests the company is targeting...