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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Mobile is where the traffic is going from desktop, and it makes sense...

  2. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. If Bing were to lead the search engine market share over Google, the...

  3. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a process that is expected to be completed by mid-September, according to a company spokesperson. Naver commands more than 70 percent market share in...

  5. Yahoo CEO Bartz Survives the 2011 Shareholder Meeting

    Bringing Carol Bartz on board as Yahoo's CEO in 2009 was meant to be part of a major turnaround for the company, but Yahoo's market share continues to flounder. search deal, the low stock value for the company, and – most recently – the controversy...

  6. Top Level Trends of SEM Worldwide in 2010 and 2011

    Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft with their flagship Bing has 12%; Ask has 3.5%. Twitter isn't as strong in the UK, while Google is much stronger with close to 90...