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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin! We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors. To be competitive in the job market, many will claim to have SEO...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. You drive the conversation by identifying trends, formulating well thought-out points, and taking them to highly...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. You could be surprised with how direct traffic from some sites performs when compared to search...