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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Any fundamental shift in a market brings with it opportunity but also resistance and fear. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Industry research shows that 86 percent of buyers begin their buying process with a non-branded search. Recently I was in the market for a new table saw and searched: Conductor research (disclosure: I work for Conductor) shows that long-tail...

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...