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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    What we uncovered radically changed our design approach and made Proflowers a market dominating success. I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. In order to solve that mission for our customers and our readers, we need to do these research projects. Pulizzi is also the founder of The Content Marketing...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. There are a few factors that may cause unqualified traffic...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Mobile devices have taken a more central role in consumers' lives – from...