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  1. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. New Pinterest Research Shows Which Images Get the Most Engagement Even though Pinterest can't yet compete with Facebook, it is growing exponentially...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  4. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Audience research involves gathering and analyzing qualitative and quantitative...

  5. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...

  6. Penguin 2.0 Forewarning: The Google Perspective on Links

    Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the...