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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. It takes in-depth research, an understanding of what makes news and a compelling pitch to...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. They don't make their consumers or site visitors go elsewhere to do research – it's all right there.

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). A well-constructed survey can give you useful insights into the market you're trying...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. YouTube videos outranked videos from other providers...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Key technology partnerships such as that with SEO market leaders BrightEdge, with and the latter's Advanced Content Optimizer providing deep integration and SEO capabilities into the Adobe Experience Manager signify an important shift in our...

  6. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. Bad news: You may have to do a little research, as the platforms occasionally modify how to successfully export or download of connections made on...