Reading Online Text: A Comparison of Four White Space Layouts Utilize white space to emphasis and break different aspects of your content. Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the...
Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by head terms relative to long-tail terms within your search space.
What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. Essentially, you're looking to create one or more data-driven...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
We gave foursquare.com a facelift — now it’s even easier to learn about places nearby – Foursquare BlogNice redesign for its 50 million+ monthly users makes better use of space for business listings. Google searches predict market moves...
Each of these serve a need in the local marketing space, but adoption hasn’t been what Google had hoped. It’s a dangerous approach, since map space is limited and Google doesn’t want to risk looking like it’s manipulating the results.
The use of white space can help achieve a clean, unfussy look and make your mobile-optimized site clearer and more navigable. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China...
On October 1, 2012, Yandex launched their own browser and mobile app to keep their position secure against Google, their only real competitor in the space. A full directory of directories is in the works and will return to this space in early 2013.
It does seem like a needless waste of space that could invite more criticism about pushing results down. It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back.
The breakdown of mobile ad spend was 52 percent mobile device/smartphone spend, while 48 percent was in the growing tablet space. In their Q3 report, Marin Software noted they are well on their way to hitting their prediction that mobile devices...
If you have products in the tech space, the differentiator isn't features and services. Instead, they both identified a gap in the market and used the scale of Facebook to reach consumers. Ninety-one percent of all U.S.adults have a mobile phone in...
With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the web, it may not be long before we will be looking to Brazilian marketers to learn a thing or two about Earned Media...
High CTRs --> send to surf-friendly mobile optimized pages and maximize space with high rank and sitelinks CTRs are low and there’s more space for competition on SERP --> vary your rank strategy Limited space for competition --> maximize space with...
Because of the huge market potential, Chinese search giant Baidu has been making strategic moves to gain market share in this space. It remains to be seen if the collaboration will extend into an offering for advertisers at this point but Baidu is...
In the local home improvement services space, newcomers like Houzz and Thumbtack have already begun to outpace more entrenched properties like Yellowpages.com and Dexknows.com (despite significantly younger domains and fewer inbound links).
Of all the topics in the hot mobile location space, mobile monetization seems to be the biggest question mark. Whatever Facebook does in mobile monetization, watch closely as it will have far reaching implications for the directions the rest of the...
Its $104 billion valuation speaks volumes about the market potential, and this rising tide has the ancillary benefit of lifting all other boats in the social media space. Most of us are probably familiar with social video sharing, even if we don’t...
If you need to revamp large portions of your content for your mobile users, chances are the lack of screen space just highlighted an existing content issue that you always needed to correct. No matter your approach, the mobile landscape is a tricky...
In fact according to HopStop CEO Joe Meyer, location-based mobile ads on their app and mobile web are seeing 20 times more click through activity than their desktop banner ads – a key reason why the same online campaign won't translate effectively...
Traditional blogger outreach is still a very powerful avenue in the mobile promotion space. App store optimization will be an integral factor affecting visibility and growth in the ever-expanding mobile market.
