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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. Michael Kors was the first up in this space. Is the ad space right for your audience and your business objectives (i.e.you...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. This year, Google will increase revenues faster than the overall market thanks to continued...

  3. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. Essentially, you're looking to create one or more data-driven...