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  1. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media...