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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. Mobile search measurement tells a bit of a different story. While 68 percent of those surveyed listed mobile search as...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. School may have just got out for some, but that doesn't mean search marketers can take a break.

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile...