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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. Mobile search measurement tells a bit of a different story. While 68 percent of those surveyed listed mobile search as...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. School may have just got out for some, but that doesn't mean search marketers can take a break.

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...