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  1. Google Launches GetMo Mobile Optimization Initiative in UK

    The company said that the campaign is being launched in what has become a booming market for smartphone handsets in the UK. Based on Google's HowToGoMo U.S.effort, GetMo offers testing materials, developer guides and case studies designed to help...

  2. Mobile Search Marketing for BRIC -- Country by Country

    In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take advantage of the possibilities offered by search marketing for web-enabled mobile phone handsets, which have already outstripped desktop...

  3. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Android 2.2 Finally Starts To See Wide Adoption, Now On 28.7% Of Handsets - TechCrunch Google has just updated its Platform Versions chart which shows there has recently been a surge in the number of devices running Android 2.2: it's now running on...

  4. comScore Acquires M:Metrics

    With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Dr. Our acquisition of M:Metrics makes comScore an immediate market leader in this...

  5. Spending on Mobile Search Ads to Reach $2bn by 2013

    According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the...

  6. The Challenge of Mobile Web Analytics

    Unfortunately, this doesn't work well in the mobile environment, because most handsets don't support JavaScript. In addition, an ABI Research Study projects growth in the mobile browser market from 76 million units in 2007 to almost 700 million in...

  7. Avoid the Pitfalls of Mobile Marketing

    According to M:Metrics monthly benchmark survey (as reported by eMarketer, April 2008), only 10 percent of consumers actually have a Smartphone and only one out of four consumers actually have handsets that are running on 3G technology.