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  1. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    The workaround to pair an app install to an ad click is a brief redirect to Mobile Safari on application launch, which allows the cookie to be read. Several tracking solutions are on the market today, each employing very different approaches.

  3. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. Market Nationally, Shop Locally

  5. How Big Data is Fundamentally Changing Local Search

    Consider the example of Eat24, a Web application that makes it simple for people to order food for pick-up or delivery. Shift or get off the pot:Newcomers that foster user engagement and a positive brand experience have already begun to take local...

  6. Google, Apple, Microsoft Agree to Mobile App Privacy Changes

    The agreement, which came about after pressure from the U.S.justice system and California's attorney general, Kamala Harris, will bring the mobile application market in line with California laws, and requires all applications that collect personal...