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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    If I was Yahoo, I would start by talking to Apple about becoming the default contextual search for iPhones and other Apple products. Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common...

  3. Could Bing Ever Overtake Google in Search?

    If Bing were embedded more on Apple devices, rather than Google search, there would be a larger shift to Bing usage. On the other hand, maybe that's just a pipe dream: it's not as if Apple is likely to welcome Microsoft products anytime soon, is it?

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. Regardless of the size of your advertising budget, it's a...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material: