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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    While Android devices outnumber iOS in circulation and shipment, iOS users continue to be the most avid consumers of mobile web and app data and are likely to have a certain affinity for the Apple search tools that are preinstalled on their devices.

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. This year, Google will increase revenues faster than the overall market thanks to continued...

  3. What is Mobile App Attribution & Why is it Important?

    Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. When a user installs the mobile app, the SDK collects the same data points from within the...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google's Android operating system. Fairsearch's lead lawyer Thomas Vinje claimed that Google is...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  6. New Google Universal SERPs Layout Brings Apps to Forefront

    Android Market vs. App Store Prices: Why Android Users Pay Double [Study] Also the search tools feature allows you to filter the results depending on mobile app platform. Well, yes, this could be part of Google's recent move to combine desktop and...

  7. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Comparison of iOS versus Android™ device traffic reveals nearly twice the monetization advantage for iOS. Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2 2012 and 90 percent...

  8. Google Launches GetMo Mobile Optimization Initiative in UK

    Recent analyst reports have shown that Google's Android platform has been increasing its market share in both the handset and tablet fields. The launch of the GetMo campaign also comes as Google looks to boost its own share of the mobile browser...

  9. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...