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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend...

  2. The Difference Between App to App and Web to App Advertising

    Allocating marketing resources to mobile can help you tap into a significant market potential and make meaningful audience connections. This is why mobile app inventory is among the most attractive inventory for advertisers: it's where most of the...

  3. 9 Things You Must Update When Moving Your Business Location

    If you're running paid advertising campaigns and you're focusing on a local market - your physical address needs to be updated in your targeting or location extensions. If you rely on local search, or mobile search, to bring visitors and customers...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.