OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next WebHas 61.6...
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. After all, RTB is now rapidly expanding into mobile and video. Search marketers know plenty about campaigns that revolve around...
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. He also approves of its ability to provide clean data to inform other parts of the digital ecosystem.
Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content. With brands operating in an increasingly cluttered environment, it’s more important than ever to get cut-through...
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. Applications that incorporate data from all digital sources will become a strategic necessity.
This presents a unique opportunity to target the over 65 market through paid search on desktops, tablets, and mobile devices. Few markets are specifically catering directly to the new set of digital savvy 65-year-olds.
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. For many a marketer, 2012 was finally the year of mobile as mobile local advertising was forecast to reach $24 billion In 2016.
Digital marketers chimed in offering tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. If you’re in the digital marketing world you know the...
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: Digital Analytics Association Researching a new market, customer, or channel can be wildly...
With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the web, it may not be long before we will be looking to Brazilian marketers to learn a thing or two about Earned Media...
More recently, BIA Kelsey predicted a 13 percent increase in local digital advertising revenues by the end of 2012. Although the number of social media users is large, and in some cases increasingly mature in their usage patterns, the market is...
Global measured digital media spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. Digital will grow markedly faster than global advertising as a whole...
With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. In its quest to dominate cross media marketing through simpler buying and management tools, Google...
But within the data available for app publishers to collect exists digital gold for mobile marketers. It’s accurate at the market level where there are multiple towers in proximity to users such as dense urban areas.
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. Conventional wisdom suggests that a decade ago, digital agencies emerging from the...
To say mobile snuck up on us is an understatement and companies large and small, as well as agencies, are scrambling to catch up to both the market and user expectation. Tablet users enjoy a more relaxed browsing experience than smartphone users...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. Adobe predicts mobile and tablet advertising will continue to appeal to advertisers in the short term, given their...
