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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    But these anecdotal observances seem to generally belie what's happening with the broader mobile advertising market, which is still attempting to get out of the gates from a monetization standpoint. Mobile ad spending needs some context to...