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Go Market Mobile Ad Bia Kelsey

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  1. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. The frequent use of Facebook and Twitter on mobile devices will lead the sector to over $2 billion in revenue by 2017, according to BIA/Kelsey.

  2. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8 billion in revenue by 2016. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct...

  3. How Big Data is Fundamentally Changing Local Search

    At stake is a pool of local advertising dollars estimated at around $130 billion, according to BIA/Kelsey. Shift or get off the pot:Newcomers that foster user engagement and a positive brand experience have already begun to take local market share...

  4. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    This forecast is in line with one from BIA/Kelsey, released in February, which predicted mobile ad spend woud hit $1.19 billion this year. While it still holds a very small portion of the mobile ad market (at 4.7 percent currently), eMarketer...

  5. Will Local Make up 70% of Mobile Ad Spending?

    Specifically, BIA/Kelsey sees the local portion of the total mobile ad market to grow from $404 million to $2.8 billion. Last week, BIA/Kelsey released its latest forecast, projecting U.S.mobile advertising to grow from $790 million in 2010 to $4...