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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    India is another emerging market in mobile advertising. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the...

  3. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    But these anecdotal observances seem to generally belie what's happening with the broader mobile advertising market, which is still attempting to get out of the gates from a monetization standpoint. Mobile ad spending needs some context to...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...