We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
Just as YouTube leveled the playing field and allowed a small start-up like us to compete with major brands, crowdfunding will play a similar role with the Orapup. Orabrush is one of the top subscribed sponsor channels on YouTube – just behind...
Content simply translated from one language to another, and distributed across various countries PR networks, does not provide the value brands deserve. We wanted to expand our local market knowledge, as well as bring additional thought leadership...
Google adoption big brands in search featured in SERPs changes to Google AdWords in 2012 Only 23 percent of brands are using online video advertising Social media insights form 6 successful brands Yelp – Local best practices percent of national...
Leading brands like Adobe and Tiny Prints have actually driven rank by increasing tweets sharing those pages. Many companies and large brands with complex infrastructures, multi departments, multiple site and multiple products are well suited to...
With the holiday season quickly approaching, brands are stepping up their online consumer-facing strategies by using a localized approach to reach international customers on a global scale. Brands have to recognize local habits, preferences, and...
The company enters Brazil with a solid base of clients, such as Brazilian Telco, Telefonica and global automotive, travel and hospitality brands. When we go into a market we go into it for the long haul.
We'll be joining brands such as HSN, FedEx, Logitech, Bing and Google to discuss, "Why 2013 Will Be the Year of the SEO". Simply by fixing these small things, bigger opportunities emerge, "when you do this kind of work, from the ground up, you all...
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that along with enabling mobile app campaigns through the AdWords system, advertisers will also be able to target specific types of smartphone or tablet...
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
Whatever brands can do facilitate productive connections between prospects or consumers and useful brand content, the more meaningful the engagement," Odden said. What’s changed in the market is that clients and agencies were use to the simple...
These figures include queries made by users who were looking for, say, a particular fridge model, math formulas or jeans brands. The search industry is one of the most competitive in the world and has been for many years and on so many levels, but...
Although the number of people Circling a brand in the Interbrand Top 100 ballooned by 1,400 percent in the two months between mid-December and mid-February, the lion’s share went to the top 10 brands.
If in doubt, look at big brands, for example, McDonald's, Apple, or Nike, for inspiration as to how far you should be adapting your website. Keywords are also important, so using your local market research, ask your translator to work any...
Essex is concerned that open industry might be at risk as brands tighten up privacy controls. Search marketing is no longer about minimum viable SEO but instead about creating an online product that resonates with your market.
Brands recognize that search marketing has a strong ROI, with 72 percent of recently surveyed search marketers indicating they plan to increase their SEM technology spend this year over 2011.percent foresee spending at the same level, while just 2...
Brands in 2012 will tie together consumers’ digital touchpoints via attribution, and better understand how consumers are reaching their purchasing decisions. To identify the right consumers, brands will look to tie customer activity data back to a...
BrightEdge revealed that a review of all top 100 global brands’ Facebook and Google+ Pages shows almost 300 million fans on Facebook, compared to 148,000 on Google+ for the same brands. Google continues to offer incentives for brands to include one...
Facebook Ad Spend Facebook has become an essential marketing channel for many brands. They report that brands are increasing their fan base by 9 percent per month, on average, with 2 times year-over-year growth.
