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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. Don't lose sight of the fact that there is indirect Google search love...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    India is another emerging market in mobile advertising. Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  5. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. Localization is important to international search engine optimization (SEO) because it helps connect your brand to a location using the words, terms, and...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...