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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin! We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry?

  5. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. Business strategists should ideally have a background in marketing as well, to help translate between the general...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Nearly half of all mobile searcherssay they would be more likely to turn to...