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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a...

  2. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Bought that ad on Google? For those who might not know what those little...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The most common approach for a national campaign is to put it in market targeting just that country. The little things in this context can be: match types, ad groups, geo-targeting, etc… It is easy, especially when the program is "successful" to...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market According to the report, 85 percent of Facebook users reside outside North...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Android dominates the industry by making up 56 percent of the market share with Nokia...

  9. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Clicks that occur outside their target market. Suboptimal ad relevancy and quality score. Improve Ad Relevancy The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic...