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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market According to the report, 85 percent of Facebook users reside outside North...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Android dominates the industry by making up 56 percent of the market share with Nokia...

  5. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Clicks that occur outside their target market. Suboptimal ad relevancy and quality score. Improve Ad Relevancy The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    But these anecdotal observances seem to generally belie what's happening with the broader mobile advertising market, which is still attempting to get out of the gates from a monetization standpoint. Mobile ad spending needs some context to...

  7. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  8. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Ad copy content and landing page creation are handled at a...