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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. How to Easily Get More Ad Traffic on Yahoo & Bing

    More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. Impression Share Reporting – New reporting options are now available in the...