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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. For example, only 15 percent of the respondents indicated that they customize paid search...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. How to Easily Get More Ad Traffic on Yahoo & Bing

    More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. Impression Share Reporting – New reporting options are now available in the...

  4. Search Engine Users Dislike Personalized Search But Like the Results

    This belief that search engines shouldn't track and shouldn't personalize just doesn’t jive with the need for exactly that, as demonstrated by the market. In January of this year, the Ask Your Target Market (AYTM) Google Search survey showed that...