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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    You're also building a value case for your product, so that when you reveal the price, it will look like a great deal compared to what it's worth: But there are so many firewall products on the market, with so many upgrades being announced all the...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    In an interview with the New York Times, European Union’s antitrust chief, Joaquín Almunia, noted one solution to deal with this issue could be "labeling" – or something that clearly distinguishes when Google is promoting its own services...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketers chimed in offering tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Bidding on related terms to a recall or a community...

  5. Baidu Paid & Organic Search Starter Guide

    Here are some tips that provide insights into how to deal with Baidu. With more than 500 million Internet users, China is by far the world’s largest online market. Their largest Chinese search engine, Baidu, has more than 407 million users, with...

  6. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Paid search advertising is big business and Google, with the lion’s share of the market, is the most lucrative target for those financially losing out to questionable competitor practices. They deal only with ads for traffic devices in France.