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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. This is another win for global advertising support for the platform, as Yandex joins the list of...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that Yahoo wants to be in there and potentially take some...

  3. Why You Should Use the New Google Remarketing Code

    You can target remarketing lists for users that have come to your site from Yahoo or Bing Ads by setting up a list for urls containing utm_source=bing. Want to set up a positive or negative audience to market specifically to users who receive and...

  4. How to Easily Get More Ad Traffic on Yahoo & Bing

    More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. Impression Share Reporting – New reporting options are now available in the...

  5. Search Engine Users Dislike Personalized Search But Like the Results

    Yahoo was second with a measly 6 percent – interestingly, Bing wasn’t even mentioned. In January of this year, the Ask Your Target Market (AYTM) Google Search survey showed that 45 percent of respondents felt that Google’s search results shouldn't...