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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    By doing this, the retailer was also able to get ahead with holiday sales. Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. With more than 60 percent share in the Russian search market, Lukey said...

  3. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. In preparation for the Music Pass service, YouTube has been working with these...

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Determine Your International Sales and Fulfillment Capabilities And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. Individuals who were shopping for kid-related products (In-Market...

  7. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Pixability's beauty study uses more data than any other previously conducted analysis on the digital video marketplace for the...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British...