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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Ad networks: The most stable element of Russia's...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Of these two devices, tablets saw significant increases, with revenues doubling year-over-year to nearly 19 percent. The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  4. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    We think it’s growing at anywhere from four to eight times the speed that desktop revenues are,” he said. The Brazilian online ad market is still largely dominated by desktop transactions, with just 0.3 and 0.9 percent of clicks on tablets and...