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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  2. Search Engine Users Dislike Personalized Search But Like the Results

    The platform is different, but the user goal is the same: content discovery.and information retrieval. This belief that search engines shouldn't track and shouldn't personalize just doesn’t jive with the need for exactly that, as demonstrated by...