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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. What do you think, are Google's new enterprise toys enough to...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. This platform aids in purchasing audiences at scale across digital media for...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...