There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
Adobe’s report has U.S.marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K.allotted 11 percent to mobile in Q1. While the growth in mobile ad spend has been an ongoing trend, I am impressed by the...
More than 14 percent of December ad clicks analyzed by Kenshoo happened on a mobile device. Google showed the strongest YoY growth in global paid search market share, though Baidu’s phenomenal growth eroded Google’s piece of the pie in the Asia...
Do you think the credit card companies of the world should be allowed to use our data, share it with other companies, then re-market to us? Not to mention the 32.5 million people going online for mobile banking and 45 percent increase in the past...
Baidu currently sits at 6 percent and is expected to take up to 8 percent of global paid search market share next year, while mobile will account for no more than 5 percent of paid search advertising.
Google Likely to Expand Lead in Search Ad Market by Jonathan Allen Meanwhile, Google is releasing it's fourth quarter earnings today, and according to IHS Screen digest, they are likely to have increased their revenue generated from the global...
Létang observes that Google's market-beating revenue growth stands on three sturdy pillars: search, video/display and mobile. The table below is a preliminary estimate of Google's search ad market share in 2010 from IHS Screen Digest.
