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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. With more than 60 percent share in the Russian search market, Lukey said Yandex...

  2. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  3. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Mobile is where the traffic is going from desktop, and it makes sense for both the marketing value and a revenue value that Yahoo wants to be in there and potentially take some...

  4. Why You Should Use the New Google Remarketing Code

    You can target remarketing lists for users that have come to your site from Yahoo or Bing Ads by setting up a list for urls containing utm_source=bing. Want to set up a positive or negative audience to market specifically to users who receive and...