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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin!

  2. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. Adding on third party data can increase the granularity of which you...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Individuals who were shopping for kid-related products (In...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. Brands that have taken the lead in the Russian market for mobile...

  7. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of these companies. This move also opens up Twitter to more traditional “display” advertising opportunities that...

  9. Remarketing Lists for Search Ads: 4 Smart Strategies

    A compelling case for remarketing on display is for services that renew once per year, like insurance. After I found Lovefilm, I kept searching in the same market for the second, but I wasn't going to get a second Lovefilm subscription.

  10. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...