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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. Mobile is where the traffic is going from desktop, and it makes sense...

  2. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. It is surprising that Yahoo signed on for this extension, as Mayer wasn’t happy with this...

  3. 5 Things That Should Happen in Digital in 2012 – But Probably Won’t

    These brands are getting a “cheap” deal overall but are often missing a vital point – as Honda CMO Steve Center has said, “If you grind the margin out of your agency you will get a marginal agency. This especially applies when a digital department...

  4. Search News & Headlines Around the Web - May 13, 2011

    Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider New ways to discover great apps on Android Market - Google Mobile Blog Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog

  5. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    For Yahoo Japan that would mean a deal to transfer 35 percent of its stake to Softbank Corp, one of the largest telecom and media companies in the country, which could take place in coming weeks. She explains that it's better to have competition in...

  6. Search Week in Review for Oct. 30, 2010

    You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. Paul Allen, co-founder of Microsoft, sued 11 corporations...