TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.
This is great, but what if you want to see what's happening in a specific market, like Los Angeles? Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking the “Ad group” box under Range...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. The holy grail of content marketing is to make the process as predictable...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Because the combined search-ad system was expected to face challenges initially...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Google currently owns more than 67 percent of the search market, with Bing at just under 17...
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. However, Snickers has taken this strategy to a whole new level, not only...
Company stock remained flat in after-hours trading as Facebook narrowly beat the market's expectations for the quarter. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. For more on meta descriptions, see our posts "Crafting Your Ad For...
But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. There are many inexpensive and effective tools on the...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. How do you see this impacting, if at all, market...
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
But courting a fragmented SMB market (direct and through re-sellers) continues to develop. How this translates to ad dollars continues to be the big question, as it's inherently gated by context. Yelp has an edge here, as it brings engineering and...
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
We are asking the Commission to move quickly and decisively to protect competition and innovation in this critical market. This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly...
Take, for example, a scenario where a certain brand of products has been selling particularly well because of a sale that creates an attractive price relative to market. There is a place for that in every organization doing SEM in this hyper...
