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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. Ad verifications tool shave helped decrease wasted impressions, but...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market According to the report, 85 percent of Facebook users reside outside North...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. By associating phone calls back to ads and keywords, marketers can discover...