It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. Targeting misspelled keywords has long been a strategy in search engine...
Company stock remained flat in after-hours trading as Facebook narrowly beat the market's expectations for the quarter. Advertising revenue from mobile devices comprised 30 percent of Facebook's total ad revenue in the Q1 2013, up from virtually...
Engineers do extensive research on their target, from industry research to current products in market. The approach you used two years ago to builds links is most likely drastically different than the approach you take now.
On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. Not getting the search traffic you were hoping for?
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. There's a reason for that.
There are many inexpensive and effective tools on the market that can stop most hackers cold. But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Competing with the big names, giant retailers, and pop up chains...
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
Britain has been a very good market for us. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions” of spend in the country.
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. How do you see this impacting, if at all, market...
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
More bad apps rushing in the market. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. But what about tracking success? Did you know that measuring, analyzing and reporting...
But courting a fragmented SMB market (direct and through re-sellers) continues to develop. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
Affiliates with loyalists who come to them directly, and those who market directly to those loyalists via email, Facebook, and other channels will likely see little effect, she thinks. But Google's exit is good news for competitive affiliate...
With Android’s 53 percent mobile market share we can expect the number below to get a lot bigger. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year...
Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Developing apps require different skills than traditional website...
We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and report the success and ROI," said Matthew Cooke, CTO and co-founder of Unruly.
