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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine marketing" has come...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Whenever you can make your site or your persona be an authority in your particular market area, not only can you benefit in the search rankings, but you can also benefit simply from other members within your market area perceiving you as an...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    What we uncovered radically changed our design approach and made Proflowers a market dominating success. I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs.

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and...