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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    Yet the B.C.court adopts the view that it can issue an order with global effect. Search engine censorship seems to be a topic that is popping up left and right in countries around the world. This begs us to ask the question: Just how much...

  2. Google Must 'Forget' Unfavorable Search Results in Europe

    When asked about how they would process removals and when it will take effect, a Google spokesperson stated, "The ruling has significant implications for how we handle takedown requests. Should you be allowed to say what you want to, or report what...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You might also realize that the compounded effect of having the same message repurpose in various formats is better and therefore worth repurposing in these formats going forward. It's becoming an important part of any organization's marketing mix...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Similar in vagueness to that of an individual's personal credit score, with Quality Score marketers are offered little information about the right timing, ratios or cause and effect of their efforts. Despite spending billions of dollars in the...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This is what many dub the "If you build it, he will come" effect. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way.

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. Does an integrated search and social advertising...

  8. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Each of these can be separately searched using similar advanced operator techniques to get an estimate on how many pages Google has indexed as a benchmarked, then checked again after the recommendation has been implemented to see track the effect.