SEO News

Go Global Second Screen

RSS
  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Integrate mobile into multi-screen marketing. The company published its latest recommendations and examples in the second edition of the Mobile Playbook as a follow-up to last year's guide. Businesses that understand this will win," writes Jason...

  2. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...