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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. Working with an agency like Covario as it becomes part of...

  3. BlueGlass Acquires Idealizer, Secures European Hub

    BlueGlass’ international expansion is aimed at combining a system of outreach, with an online marketing and content creation strategy. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s...

  4. Mobile Search in BRIC: Tips and Tricks

    Mobile phones are comparatively cheap, even web-enabled phones, and with the rapid expansion of wireless availability around the world, people who can't afford a computer and broadband connection can now access the web as effectively as anyone else.

  5. Global SEO Programs Decentralize to Regional Governance Model

    As for adaptiveness -- advertisers, sold on the benefits of SEO, are looking for the process to become more adaptive to local needs, as well as for more rapid global expansion. Search engine optimization (SEO) in large companies, for years now, has...

  6. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Google is, without doubt, today's most successful search empire -- but right now there are still some parts of the world which have resisted its global expansion. Many people have written articles debating who would be the "Google Killer" -- it's...

  7. Dialects, Diversity and Keyword Research

    You can greatly improve your ad groups by researching new opportunities through linguistic diversity and language dialect expansion. Marketers who venture into global search marketing often make the same mistake; they will use an auto translation...

  8. Yahoo!'s New Ad Campaign: It Really Is All About Y!ou

    The campaign will initially be rolled out in the US and then a global expansion will follow. Search was updated just today. Today, Yahoo! unveiled their forthcoming branding campaign: Y! ou. Next Monday, the internet company will be building on...

  9. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Rohrs says one of the major concerns about Twitter is how the Twitterati benefit greatly from its expansion but at the cost of reducing it to strictly a marketing spam tool. Mulligan also interviewed Eric Qualman, Global Vice President of Online...