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  1. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. The Search Agency has launched an automated alternative that lets...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India you had better consider mobile phones in your program. Is the official language of a country its dominant language in search?

  3. Should the Government Decide Where You Rank at Google?

    Critics of Google also point to its massive market share and the ability to collect behavioral data about consumers. And yet some people possess a bet-the-farm mentality when they secure a top rank on Google's search results page and then whine...

  4. Experian Hitwise Launches Internet Measurement Service for India

    The Indian market is now more measurable. Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Experian, the global information services company, today announced that it is launching...