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  1. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will be willing to try...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. You will also quickly discover just how very global Google+ is. According to Christian Ashlock, Product Marketing Manager at Google+, the...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Itemprop parameters also allow you to indicate: if a number is toll-free...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Search, social, content, and digital marketers probably agree it's an...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. But Search Engine Watch readers, don't fall for this misconception. For example, since blog software was first invented, I have heard many...